Medicine up in the air inflates patient expectations
Yul Ejnes, MD, MACP, immediate past chair of ACP's Board of Regents, a practicing internist in Cranston, R.I., and a member of ACP Internist's editorial board, continues his column at KevinMD.com, about how advertising and marketing for benign conditions can contribute to unrealistic patient expectations.
Yul Ejnes, MD, MACP, immediate past chair of ACP's Board of Regents, a practicing internist in Cranston, R.I., and a member of ACP Internist's editorial board, continues his column at KevinMD.com, one of the Web's leading destinations for provocative physician commentary.
In this month's post, Dr. Ejnes looks from 39,000 feet at how advertising and marketing for benign conditions can contribute to unrealistic patient expectations, making the practice of evidence-based medicine that much more difficult.