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Regents to take final vote on new name for ACP-ASIM

After a lengthy process, the College's Board of Regents is getting ready to consider a familiar moniker: 'ACP'

From the October ACP-ASIM Observer, copyright 2002 by the American College of Physicians-American Society of Internal Medicine.

By Phyllis Maguire

When the Board of Regents meets later this month, one item that will rank high on its action agenda is considering a name change for the College.

The Regents will be asked to approve a Board of Governors' resolution passed earlier this year to change the name of ACP-ASIM back to the American College of Physicians (ACP), the name of the College before the merger with the American Society of Internal Medicine. This month's vote will cap more than a year of intensive efforts to review several potential corporate identities for the College.

"Many options were thoroughly weighed and vetted," said John Tooker, FACP, MBA, the College's Executive Vice President and Chief Executive Officer. "College leaders and staff have spent a great deal of time trying to get a sense of what name would work best for College members."

In July 2001, the College's Marketing and Communications Committee reviewed the College name and prepared a list of alternatives for the Regents. That committee made several reports that suggested names to the Regents as well as to the Board of Governors, which considered a resolution to revert back to ACP at its spring 2002 meeting.

In discussing the resolution at that meeting, several Governors pointed out that the College had come to embody the spirit of the merger by emphasizing, for example, the political activism that had been a hallmark of the ASIM. Since the culture of the College now reflected the strengths of both founding organizations, some Governors felt that the College name no longer had to reference both organizations.

In voting to approve the resolution, other Governors mentioned that "ACP" carried the greatest level of name recognition and international prestige of all the monikers being considered. They felt that the broader recognition of the already established College "brand" would be a benefit to members.

At this month's meeting, the Regents will also consider a new College logo. Several logo designs have been submitted to the Board of Governors, as well as to the Council of Associates and Council of Student Members, for their input. If the Regents approve the new College name and logo, the College's new corporate identity will be rolled out at Annual Session 2003 in San Diego.

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